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 PRINTFLUX STORE
Develop corporate account sales through on-line stores
The Issues
The explosion of e-commerce offers an unprecedented opportunity for development to professionals in the graphic arts industries.
By creating his own on-line store and expanding his product mix and by directly promoting his offers to his customers as well as creating a strong communication strategy, the printer controls his future relationship to the client. This reduces the dependency on clients typical in a traditional B-to-B company.
| • | Increase of net additional sales. |
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| • | Infinite potential for expansion : books, photos, cards, stickers, stationary, personalised books or magazines, printed interior decorating etc. |
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| • | Development of new strategic marketing skills : marketing, products, distance selling etc. |
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| • | Receipt of payment by credit card before starting production. |
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| • | Significant reduction of order processing costs on the printer level thanks to the elimination of 85% of the manual operations necessary in a classical workflow (sales, order taking, DTP, prepress, administration etc.). |
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| • | 100% increase in order processing capacity with identical manufacturing parameters but reduced labour. |
The Solution
PrintFlux Store is a Front-Office PrintFlux module which offers the printer the opportunity to create an on-line shop incorporating an integrated mode of payment by credit card or Paypal.
Based on a marketing strategy created by the printer, PrintFlux Store facilitates the management of one or more on-line stores which are connected to Back-Office order processing through PrintFlux MIS.
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| Example Portal shop Store |
Functions
Ordering portals that run on PrintFlux Store technology have various functions as seen below :
| • | Total personalisation of each on-line store. |
| • | Possibility of multi-lingual portals to assist customers working in export. |
| • | Stores designed for optimal referencing on the internet. |
| • | Management of simple or complex catalogues. |
| • | Transfer of orders either directly or with a shopping cart. |
| • | Management of one or more logistic grids. |
| • | On-line ordering of stock-managed documents. |
| • | On-line ordering of personalised documents (text and/or images) printed with POD (print-on-demand). |
| • | Automated on-line OK-to-print operations. |
| • | Management of promotional codes. |
| • | User visibility on the progress of each order. |
| • | Order statistics in real time for each user. |
| • | Management of non-conformities. |
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