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 NEW POSITION IN THE MARKET PLACE
Towards a new economic model in printing
Competition in the printing market is often decided by sales prices. Print buyers consider printing to be a converting operation in which the suppliers are interchangeable.
The direct result is that when print buyers and customers spend £1 on a printed product, 5 more are spent on purchasing, design, distribution, logistics, scanning etc.
In this context, the growth potential is obvious. The printer then needs to acquire new skills that are complementary to the mere conversion process of the printed product to become his customers’ sole point of access.
The first essential step in this strategy is the optimisation of customer relations.
Implementing the PrintFlux solution is the simplest, fastest and most efficient way for the printer to set up a B-to-B relationship. This tool optimises supply and order operations and opens up new opportunities for B-to-C commerce.
Creating new sales opportunities from informal contacts, widening the range of customers to include those previously thought to be inaccessible, automating sales processing, having new and more efficient tools, developing new trades : PrintFlux is the most logical solution in finding a new and different position in the printing market place.
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